Cort Isernhagen,
Vice President, IDC's Industry Insights - International |
As Vice President for the international divisions of IDC's Industry Insights businesses, Cort Isernhagen is responsible for the overall management and research services of the Financial, Manufacturing, Government, Health, and Energy industry sectors in Asia/Pacific, Europe, Middle East, and Africa. He leads IDC's "Insights" business units whose dedicated analyst teams provide guidance on industry-specific technology and business process issues facing corporate leaders in these industries.
Prior to this role, Cort was Vice President of Marketing & Business Operations for IDC's Vertical Market business units and New Ventures group. In this role, he ensured that research products in each portfolio fit the needs of the target market, and assessed the market demand for new products. He managed the marketing groups for these businesses, established operational and financial objectives, and provided general management for all units in the portfolio.
Cort also held the position of Vice President for IDC's Interactive Products and Services. He was responsible for the development, communication, and implementation of an interactive products strategy for IDC. This included the delivery of research and information to customers and prospects via the Web, Lotus Notes, and Intranet products, management of IDC's company web sites, and technical customer support teams.
At IDC, Cort has also previously held the post of Regional Marketing Director for IDC's Asia/Pacific operations. Under his direction, the marketing and business development activities were coordinated for the first time through all countries in the region. He launched IDC's regional events and conferences business in Asia/Pacific where he created and branded several multi-country sponsored events.
Prior to joining IDC, he also has held the position of General Manager and led online marketing consultants for the business solutions division of Chinadotcom, based in Singapore. He was also Associate Director at IDG Asia/Pacific based in San Mateo, California.
Cort holds a Master's Degree in Business Administration from the American Graduate School of International Management-Thunderbird, and a Bachelor's Degree in Business Administration: International Business from Hawaii Pacific University. |
