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Ivano Ortis,
EMEA Research Director, Global Retail Insights

In this position, Ivano analyzes and anticipates key trends and forecasts on IT strategies and spending in specific retail sub-segments (e.g., food, apparel, general merchandise, etc..) in Europe, Middle East and Africa, and provides consulting and advisory support to retail organizations as well as to IT vendors.

Ortis has developed extensive insight into the ICT value chain and a strong market experience in understanding how to merge industry dynamics, business requirements, and technology trends to provide vertical-specific strategies on IT demand from both the end-user and vendor perspective.

Ortis gained over 10-years of experience in Wireless technologies, including WiFi and RFID, starting with a background in telecommunication engineering. During the past three years at IDC he developed RFID-focused research assessing best practices and investment trends across the retail, transportation, manufacturing and healthcare industries; delivered keynote speeches at industry events including the Global RFID ROI Summit in 2007, the RFID Networking Forum and joined the RFID Breakthrough Awards judging panel in 2006. In 2008, Ortis completed a turnkey RFID research on behalf of the European Commission's eBusiness Watch initiative.

Prior to joining IDC in 2005, Ortis worked with Fiat Telematic Services as a multi-channel services program manager, Nokia as a wireless technology sourcing manager, Vodafone as an enterprise solutions engineer, Andersen Consulting as senior analyst, and Intersil as IT manager.

During 2003 and 2004 he also actively participated in the SIP Forum Marketing Working Group.

Ortis has a master's in telecommunication and computer science engineering from the Politecnico University in Milan.