Laura Converso,
Research Manager,
IDC European Services Research |
Laura Converso is research manager of IDC’s European Services: Markets and Competitive Insights.
In this role, she provides insight on key issues and trends affecting the competitive services market.
Her research covers the analysis of top European vendor strategies, offerings, go-to-market approach and messaging, and new delivery models.
Converso brings a strong understanding of the European market place to the group, having previously worked for IDC’s European SMB research team and for IDC Spain.
Prior to joining IDC in 2004, Converso worked for three years at an Italian systems integrator, designing a new ebusiness strategy around a multichannel platform. She also carried out industry and economic analysis, forecasting, and planning at the Ministry of Economy, the Central Bank, and the National Mortgage Bank of the Argentine Republic.
She holds an MBA in international economics and management from Bocconi School of Management in Milan and a degree in political economics from the University of Buenos Aires in Argentina. |
